To optimize a website, first need to take a look at HTML meta tags. Meta tags are the title, description and keywords of your web page. These key words require researching and must be relevant to what your site is promoting/selling. Next is the content these words, unlike those used in the meta tags above, are written for both search engine and customers alike.
In order to properly optimize a website you need well thought out
words, keywords and keyphrases. This makes up the core of the site and tie into the meta tags and the body of the web page.
First, those words must be relevant. They must state clearly what it is you are selling and where you are selling it. The general marketing principle is:
• product description
• product benefits
• region of operation
You don't need in depth explanations about the size of your company and who the product is designed for. You’re potential customers will mostly be bright enough to know whether or not they are in the market for what you are offering. In all promotional writing, brevity and clarity are the two most important attributes.
Get help when you are first starting but enlisting the services of small businesses that focus on web site, SEO optimization and helping your business grow. Marlar technologies are just a company to help you take the first step.
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