We are proud to bring you Mona Elesseily discussion on "Yahoo Panama" new ad center, Mona discusses the improvements, redesigned of a much improved perceptive interface, convergence of features,all rolled into one application and improved metrics.

“The forecasting tools which were incorporated into Panama are excellent. They’re very granular, they give you a lot of information. Specifically, the tool will show you the percentage of missed clicks. If you bid a dollar, and the dollar got you 25 % of the traffic, the tool will tell you, ‘You’re missing out on 75% of the traffic, you may want to increase your bid.’”




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