It’s all about brand recognition, must business owners would give their right arm for recognition such as Starbucks, Wendys or Buy.com. As a small business you don’t need budgets of the McDonald’s of the world to sell your product. A little creativity and self promotion will put you in touch with those prospects and help you become well know in your filed.
Focus your marketing efforts within your target campaign. Depending on your advertising budget take advantage of free marketing tools and well know campaign strategies. Next develop a budget and work with know marketing firms and or small businesses that can help you reach your goals.
Get help from Marlar Technologies, a consulting web firm that can answer your marketing questions and provide optimization to your web site. You are not alone in marketing, promoting and development with Marlar Technologies on your side.
Sunday, January 28, 2007
What’s up with SEO
To optimize a website, first need to take a look at HTML meta tags. Meta tags are the title, description and keywords of your web page. These key words require researching and must be relevant to what your site is promoting/selling. Next is the content these words, unlike those used in the meta tags above, are written for both search engine and customers alike.
In order to properly optimize a website you need well thought out
words, keywords and keyphrases. This makes up the core of the site and tie into the meta tags and the body of the web page.
First, those words must be relevant. They must state clearly what it is you are selling and where you are selling it. The general marketing principle is:
• product description
• product benefits
• region of operation
You don't need in depth explanations about the size of your company and who the product is designed for. You’re potential customers will mostly be bright enough to know whether or not they are in the market for what you are offering. In all promotional writing, brevity and clarity are the two most important attributes.
Get help when you are first starting but enlisting the services of small businesses that focus on web site, SEO optimization and helping your business grow. Marlar technologies are just a company to help you take the first step.
In order to properly optimize a website you need well thought out
words, keywords and keyphrases. This makes up the core of the site and tie into the meta tags and the body of the web page.
First, those words must be relevant. They must state clearly what it is you are selling and where you are selling it. The general marketing principle is:
• product description
• product benefits
• region of operation
You don't need in depth explanations about the size of your company and who the product is designed for. You’re potential customers will mostly be bright enough to know whether or not they are in the market for what you are offering. In all promotional writing, brevity and clarity are the two most important attributes.
Get help when you are first starting but enlisting the services of small businesses that focus on web site, SEO optimization and helping your business grow. Marlar technologies are just a company to help you take the first step.
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