As I plan out my 2011 advertising budget, I have noticed a few interesting notes. First Bing has taken a whopping 20% of my first months budget without a successful conversion (Ouch). On the other hand Google is progressing my per click sale is now $ 17.00 and my profit only averages $14.00 per sales (again Ouch). So you can see quickly the advertisers are still making the jack, but not the little home small business owner who just trying to make a few bucks.
The sad part is with the saturated market you have to advertise with these giants to push any sales! Why would Google/Bing make you a top pick (SEO is joke) when they can take your money instead…
