Ten SEO tips

Optimize your entire website

Optimizing each webpage is overlooked by many websites and can be the difference between competing for a highly competitive keyword phrase such as "Technology Services" and competing for less competitive keyword phrase such as "Technology Sales and Support". The search engines are not looking at individual websites and ranking them, they are ranking every page from in the world. If your website contains more than a single page you should optimize each page for the specific content found on each page.


Select appropriate keywords

Keywords are the most important thing to do when optimizing your website for search engines. The keywords that your customers type into Google, Yahoo, and MSN, are the keywords you should be using within the specific areas of your webpage. The most recommended and user-friendly keyword finders are Wordtracker and Good Keywords.

Optimizing your Page Titles

Incorporating your keywords in the Title description (the blue bar at the top of your screen) is one of the most important SEO techniques and will allow your visitors to remember what your page is all about; also it provides a description when they save it to their "favorites".

Optimizing your Page Content

It is difficult to write content for your website. You need put the information that you want the visitor to see in front, also have to include the keywords that your page is targeting so that you can rank better within search engines.

Inbound linking strategy

Submitting your site to online search engines is a way to drive traffic to your website. People will find your listing in a directory and click on the link to go directly to your site.

Labeling your links and images

This allows your visitors to know what the link is that they are going to click. Just labeling you anchor "click here" is not enough. Be descriptive with every text and graphical link on your site. Anchor text and alt attributes need to be and describe the page you're pointing to. Using keyword phrase which is another factors with search engines when it comes to ranking your web pages.


Robot and spider-friendly

It is important that search engine spiders can't read this code. Robot text files describe how and when to index your site, and include a sitemap.xml files describing each page and provide navigation alternatives to allow the spiders crawl deep within your website and index the web pages within their results.

Fresh Content

Create fresh content regardless of the format. If search engines know any given site is adding new articles on a frequent basis, they will come around often to index it. Blogs are effective way of adding new information to your site on a regular basis. But, only add a blog if you have something of interest to say on a regular basis.


You Can’t trick Search Engines

If you are doing something that benefits your websites visitors then the search engines will reward you for it. If you try to trick the search engines your sites will be removed from the search engines and it will take you a long time to get back in.

Offer something unique

If your website offers something that is unique to the market and it is optimized you will rank well within the major search engines, you will also get the benefit of people linking through forums, blogs, and other websites which will send your site more visitors and create more inbound links which will help it rank higher.