The click-to-play video advertisements starts today, and will be available to advertisers in the US, Canada, and Japan. Visitors in Google's network of AdWords publishers will have complete power over the video ad occurrence. Google's AdWords team announces that only a motionless image would be loaded upon reaching a page containing a video ad. Once started, users can advance the video, pause it, and regulate the volume of the playback.
The video ads will compete for placement on sites in the Google content network with other text, Flash, and image ads and, as with our other image ad placements, you can choose to bid on a CPC or CPM basis. These ads will support on site- and keyword-targeted campaigns. You can choose to publish your video ad on a particular site or on pages in the Google network that relates to your manufactured goods or services. You have the capability to target your video ads internationally, nationally, or locally. Video ads will charge more than the text ads.
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